Submitted by Diane Ekberg

The August 24, 2021 meeting was called to order at the Boone Courtyard Marriott by Past President John Eckman at 7:40 a.m.

After the Pledge of Allegiance Sergeant at Arms Nick Friedman shared jokes, collected Happy Dollars and facilitated the raffle.

Announcements

Ben Henderson confirmed that the Club will work cooperatively with the SAHA to provide parking at the Farmers Market/Horn in the West lots for the Saturday, September 4 Luke Combs concert.  It will cost $40/car, with the 2 organizations splitting the proceeds 50/50.  There will be 2 shifts (1-3 pm and 3-6 pm).  About 300-350 parking spots will be available.  A volunteer sign up sheet was passed around.  Brittany Miller suggested the additional use of the First Citizens Bank lot.  More details to be announced.

Lynne Mason announced another river clean up on Saturday, September 11.  

Program

Brian Irving introduced Wright Tilley, Executive Director of the Watauga County/Town of Boone TDA.  The Town and County TDAs merged in 2010.  The TDA’s mission is to promote and attract visitors to the High Country.  All of the TDA’s funding comes from occupancy taxes.  The NC Legislature mandates that TDA funds be allocated 2/3 for marketing/promotions and 1/3 other (for example, Howard Street project and Jones House support for the Town, Middlefork Greenway and Rocky Knob Park for the County).   

In the most recent fiscal year (7/1/20-6/30/21), 85% of marketing was aimed at NC residents, with an increased focus on Atlanta as well.  Targeting international visitors is left to the state’s Visit NC campaign.   Marketing campaigns have become more digital, with enhanced URL tracking of users.

The TDA continues to market at some live venues, including MerleFest, Hornets games and the IBMA.

The TDA’s new campaign, “Inspiring Awesome Since 1849″ acknowledges the County’s founding date.  Drones are used for outdoor videos in the campaign. 

Closing

Caroline Poteat led the 4 Way Test.  John Eckman adjourned the meeting at 8:25 a.m.

Remember:  There will NOT be a morning meeting next Tuesday, August 31.  The 5th Tuesday Social will be held at Lost Province Brewing Company’s new porch and rooftop deck (130 N. Depot Street) at 5:15 p.m.